A positive online experience depends on how easily someone can find what they are seeking. This basic principle underpins pretty much everything on the internet – and understanding it can help you increase your online sales.
The goal of every eCommerce website design in Etobicoke is to generate what’s called a web conversion, which is online marketing lingo for when a visitor completes an action on your website. For example, you probably want them to buy your products or sign up for your newsletter.
The opposite of a web conversion is what’s known as the bounce rate – the number of visitors abandoning your website without completing your desired actions.
Web Conversion Rate – The number of web visitors that complete your desired actions.
Bounce Rate – The number of web visitors that leave without completing your desired actions.
The idea of a bounce rate can be scary, but you can decrease that number and increase your conversion rate by returning to that basic principle of the internet – helping people find what they want. That’s why you must first understand what your customer needs from your online store when you start building an eCommerce website. Once you do, you can pair your customers’ needs with conversion-centric site architecture to trigger behaviours that lead to a web conversion.
Some of these conversion-centric elements might be specific to your business, such as recommending similar products that might interest the customer. But there are also some general rules of website design in Etobicoke that you can use to increase your conversion rate and decrease your bounce rate.
Your physical storefront probably has a unique branding identity that you can leverage to attract customers to your online store. It’s important to use the same brand identity at each online location, including your eCommerce website and social media profiles. Brand consistency builds customer confidence, reassuring shoppers that they found what they were seeking. In contrast, an inconsistent brand identity could confuse potential customers enough to drive them away. Always use brand recognition to your advantage online.
Strong First Impressions
Research indicates that the overall look and feel of a website forms as much as 94 percent of a visitor’s first impression. If a website has a poor interface or lacks user-friendliness, it could cause customers to distrust the quality of your product and abandon your web store. Prioritize your visitor’s perceptions and needs with modern web designs and easy-to-use navigation. This will help you make a positive first impression.
Website protection is sometimes overlooked but it is an essential element of effective eCommerce web design. A website can be vulnerable to spammers, hackers, and identity thieves if it lacks critical security measures. Your customers need to be able to trust you with their personal information, but if they feel uncomfortable and question your site’s security, they may leave your site too soon.
Protect your eCommerce store with HTTPS web architecture and enforce the correct security features to keep customer data secure and confidential. Ask your web designers to consider critical safety measures when creating your website.
These are just a few of the steps you can take to offer positive online experiences for your customers. If you want to learn more about how a website design company in Etobicoke can optimize your eCommerce store, contact us at Moweso Inc.