Lockdowns are forcing many small and midsized businesses to rely a lot less on foot traffic and a lot more on web traffic, but successfully making that transition requires more than a generic website and the occasional social media post.
You need a mix of smart marketing strategies and personalized, local content to effectively reach your customers online. For example, let’s say you own a bakery in Etobicoke, Ontario that has to quickly shift to an online business model because of another unexpected lockdown. Here’s how your business can use a great SEO agency Etobicoke to achieve that goal.
Content and SEO Marketing
“Content is king” on the internet for a reason. In our hypothetical bakery, authentic and engaging content can transfer local flavour from your physical storefront to your virtual one by reminding customers of the community we’re all missing right now.
Our bakery, for example, could candidly share their experience of coping with our new normal and what strategies their staff are using to counter the lockdown blues – including their favourite treat from the bakery. Then they can combine that content with SEO services Etobicoke to convince search engines that customers need and want their information. Over time, our bakery’s content will rise in search engines’ results.
- Personalize your website with relevant and authentic content.
- Use SEO to increase your visibility in search results.
Social Media Engagement
You can also use personalized or community-focussed content on social media for additional opportunities to build brand awareness, relationships, rapport, and loyalty. Social media thrives on personality and humour, which means your content doesn’t always have to be strictly business-related.
For example, if our bakery hired an Etobicoke SEO agency, that agency would probably know that raccoons in the Toronto area are pushy! Our bakery’s garbage bins are probably a great meet up spot for the neighbourhood “trash panda,” so they could snap a photo of the critters for a quick and easy way to play into local humour.
- Social media thrives on personality and humour.
- Participate in local trends to build your audience.
Marketing Based on Location
So far, we’ve demonstrated how our Etobicoke bakery might use community-based content to reach its customer base. Playing into that local feeling has never been more useful than now, given that we’re all missing our favourite community spaces.
That’s why choosing an Etobicoke SEO agency is so beneficial to our hypothetical bakery – because shared local knowledge is a key advantage that can help attract customers with those same shared experiences.
- Hire SEO and content experts who understand your community and customer base.
- Contact us if you have questions!