Blogging doesn’t have to daunting
We have a few easy blogging pointers to help you get started writing blog articles. These simple tips will simplify your approach and keep your focus. I’m not a fan of writing, but these methods make the process far less painful.
- How-to or FAQs articles that engage
- Round-up blogging that expands your content
- List-style blogging that presents perfectly
1. How-to or FAQs articles that engage
How-to style articles are a great way to get user engagement because they’re designed to answer specific questions that your audience might have. If you can answer those questions effectively, you give your audience confidence in your business and expertise.
Building a catalogue of how-to articles or frequently asked questions is a great way to make yourself a one-stop reference point in your industry. If people keep returning for your how-to expertise, then they’re much more likely to invest in your products & services as well.
2. Round-up blogging that expands your content
Round-up style blogging rounds up multiple authors to contribute to a single blog article, each bringing their own experience and insight to the table. Round-up style blogging is great when there’s no definitive way to achieve a goal, but multiple methods that may come down to unique scenarios, a specific industry or personal preference.
Pulling on many brains and providing multiple solutions to complex problems can drastically increase the value of the article to your audience. It’s also nice having a helping hand now and again.
3. List-style blogging that presents perfectly
List-style blogging is a way to present your content, and it’s exactly as it sounds. It’s how you structure an article into simple listable sections. Just like this article. It’s extremely effective at communicating information in simple bite-sized chunks, which can keep a user engaged and more willing to read.
Your content would typically start with a brief overview of the article, what you’re looking to achieve and the list items you’re going to explore in order to achieve it.
The list should be broken down into logical sections. Each section may represent competing or contrasting options in order to achieve a goal. Alternatively, like this article, each section might complement each other or represent multiple steps within the same process e.g. 7 steps to losing weight healthily, or 3 steps to writing a proposal document.
Each section should have a clear and explanatory heading, that’s easily digested at a glance. People often skim through blog articles, trying to asses it’s value before reading it’s content thoroughly. Content headings are an effective way to highlight the value of the article and encourage additional reading and engagement.
This would then be followed up with the full content, whether it’s text, bullet points, images, illustrations, videos and more. The content should be chosen to walk the user down a path or tell a story in order to communicate as effectively as possible.
Your content would then typically finish with a conclusion. A short, condensed overview of the articles valuable insights and how best to achieve the goal.
A few extra blogging tips
- Write 600+ words
- Always produce original content
- Ensure that the information you are providing is valuable, not information for the sake of information
- Create a positive reflection on your brand
- Answer questions
- Ensure that you meet one or more of these criteria:
- Include a call to action
- Encourage sharing/engagement
You don’t like writing? – We include blogging work in some of our SEO packages.
Writing it yourself? – We can help you to maximise your reach with keyword research and integration.