Businesses in Etobicoke and around the world depend on Christmas and Boxing Week to boost their sales, but pandemic health measures are throwing up challenging roadblocks. You can bypass those barriers by rerouting your customers to shop online.
The options for creating an eCommerce platform include:
- a generic template website; or
- a custom-made, bespoke website.
While you might think that your budget determines your choice, remember that your choice will also impact your results. Investing in the right eCommerce website design from Etobicoke can offer competitive advantages that pay off down the road.
Generic Vs. Bespoke Websites
Building a website from a generic template is a bit like using public transit to deliver products. You might save money upfront, but your deliveries will be slower, more frustrating, and you’ll reach fewer customers with fewer sales. Sharing the same vehicle with others can also result in frequent mechanical setbacks and difficulty in standing out from the crowd.
In contrast, a bespoke website is comparable to having a personal, easy to drive, and state-of-the-art vehicle that lets you make more deliveries to more customers. A bespoke vehicle is distinctive and recognizable because it’s painted with your most persuasive marketing. And there will be fewer setbacks because your mechanics can quickly get you back on the road anytime you need them.
Overall, both you and your customers will have a much more satisfying experience if you choose an Etobicoke website design agency to create a bespoke website for your business. Both options, however, require gathering crucial market information before you can make your website.
Showcasing Your Brand and Products
Building a website usually starts with answering these types of questions:
- What appeals most to your customers?
- What are your competitors doing online?
- Where are your competitors succeeding and failing with eCommerce?
The answers to these questions will shape your online presence. For example, you don’t want to drive customers away by confusing them with a different brand or tone. Brand consistency builds confidence and trust, so let your brand guide the colours, shapes, imagery, and text used online. You’ll also want to look at how you can improve on what your competitors are doing. Their weaknesses could be lucrative opportunities.
Gathering information like this will serve as a useful roadmap for an eCommerce website design in Etobicoke that drives up your sales.
Guiding the Customer Experience
Effective websites use design elements and techniques that guide the customer’s eye towards your Call to Action (CTA) – the behaviour or choice you want your customers to make. A CTA, such as your “add to cart” button, is the most vital part of the pages showcasing your products and services.
A template web design can limit your ability to optimize CTAs because you are restricted to the confines of a pre-made layout and structure. A bespoke website removes those limitations, allowing for hand-coded functionalities specifically designed to appeal to your customers and increase sales.
Alongside the CTA, every web store needs a shopping cart and checkout process, but helping your customers complete that journey will be discussed next week in part 2 of the things every business needs to consider for their eCommerce website.